Can credibility beat the algorithm? Sure it can. Here's how.
If you’re in the business of building real trust—premium, custodial, collaborative trust—can you actually win in this environment? Can credibility beat the algorithm?
Yes. But not by playing the algorithm’s game.
Getting to the root of brain rot: the business consequences of an anti-thinking life
The costs of the attention economy aren't just personal: when a culture stops thinking, stops tolerating friction, and outsources its judgment to machines, the business consequences are real - and they're only beginning to show up.
Everything is gambling now
The data-driven revolution has produced a self-induced digital Dark Age, where we're fumbling around having to build ventures, communities, and institutions with almost no clear idea what happens next.
The 2025 Good List
2025 will go down in history as the year online firmly lost touch with human reality. For this reason and many others, I have so much hope.
"BETTER!" is never better AKA the problem of POV
We need you to stop wondering what everyone else is doing. You know what they are doing: They are mass producing artificiality in the hopes of getting machines to do the work for them.
Stop Playing the Refs
We are not nearly as vulnerable as we feel.
Most of what we fear isn’t real; it’s rehearsed by algorithms and adrenaline. We still have agency — just not in the places we’ve been told to look.
Marketing truth in a lie factory
The gap between digital and reality is now an unmanageable chasm. If it's online, there's a very real chance it's not real. And that changes everything.
The Mass Decline of Digital Marketing and What It's Gonna Cost
Podcast Ep. 116: We live in a post-trust, post-authenticity world. Tactics continue to fail. Corrosive cultural forces are reshaping trust, commerce, and identity, scrambling what it even means to “market” something. Now for the good news...
You'll like me better up close.
Edition 133 — OR — The ongoing struggle to care about what matters
Central to my work—across strategic growth for ventures,
"We weren't built for this" with Alexandra Pasi, PhD
Podcast Ep: 115: What if the reason work—and life—feels so off is because the very mediums we communicate through are bending us into shapes we didn’t choose? AI founder and mathemetician Lexi Pasi asks the big questions.
The peace terms between execs and marketing
Marketing makes markets, or it's a game we play with websites, words, and pretty pictures. The language and values gap between most marketers and executive suites is real, and we're long overdue to sign the ceasefire and find common ground.
"Adopt or die."
"Inevitable" is not neutral. It’s ideological. It’s permissioned, a gate made and kept for those who will step in line and pay the long-gestating price of simply going with the flow. And it’s one of the most effective tools of marketing ever invented.
