Community is how we imagine, engage, and activate our best prospective and current clients, constituents, team members, and partners.
Community
We will need leaders who have done the work to be oriented to expansion. So many leaders are in reaction or contraction. Or defense. But expansion, opening up the capacious places so that new things can grow, is the only way we can move forward together.
Positioning
It's another case of Marketers Ruin Everything™ as my colleague Lynn Swayze says. Marketing people are grabbing on to "trust" and dragging it by its tail through the savannah... let's discuss.
Point of View
All organizations depend on trust, but some, the kind that often work with us, demand it for their survival. Trust ventures have a unique set of characteristics and require a specific type of growth strategy.