Hello, Givers of Damns.
Just a short note from me on this fine Tuesday night. I'm on hour 11 of my day of three of those days in a row. I don't do this a lot. My work is deep work by design and it's difficult to do deep work on long-haul days. But sometimes needs must, as they say.
I have so much of what I'm working on that I'm excited to share with you, but we're just. not. there. quite. yet.
But I do have one thing.
It's another case of Marketers Ruin Everything™ as my friend and colleague Lynn Swayze says. A lot of marketing people are grabbing on to "trust" like they grabbed on to “storytelling” and “demand” and “empathy” and other words that used to have meaning.
And in the process they're f--ing a lot of stuff up. Good news, they're getting some clout and LinkedIn followers along the way... so consequences be damned? Anyway...
It has little to do with authenticity or intentions or integrity or soft skills, although those things will get you far in life. Those are useful (and morally preferred) but not sufficient.
A starving ravenous lion is authentic. He is what he is.
He’s integrous as f*ck. Consistent all the day long.
And he’ll eat you alive. You should not trust him.
Today's brief episode from Damns Given, I think is as foundational as almost any I’ve done to what we do here. And understanding its principles are critical in heading down the path of Trust-Made in a Trustbroken Era. It's 20 minutes and I give you half a dozen real context examples of where trust is doing the work and distrust is making the noise. You've got to learn to see it.
We're actively fielding questions on these skinny episodes of Damns Given, so make sure you reply to this email with yours.
Here' the YouTube recording. Or if you're an audio type, like I am you can get it on Apple and Spotify or any other podcatcher of your choice. Do your boy (that's me) a solid and like, comment, share, or subscribe so we can feed that hungry algorithm lion before he eats us alive.
Forward, forward... as always.
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