Positioning is how we understand the choices our clients make and how we define our ability to solve their problems vis-a-vis all the other options they could choose.
Positioning
It's another case of Marketers Ruin Everything™ as my colleague Lynn Swayze says. Marketing people are grabbing on to "trust" and dragging it by its tail through the savannah... let's discuss.
Positioning
The long list of things outside your control feels like it keeps getting longer. The question is, how do you keep that chaos outside, so you can make strategic, trust-made, growth decisions on the inside? Surprisingly, this has everything to do with how you think about AI.
Culture
The data-driven revolution has produced a self-induced digital Dark Age, where we're fumbling around having to build ventures, communities, and institutions with almost no clear idea what happens next.
Culture
2025 will go down in history as the year online firmly lost touch with human reality. For this reason and many others, I have so much hope.
Value Creation
Podcast Ep: 115: What if the reason work—and life—feels so off is because the very mediums we communicate through are bending us into shapes we didn’t choose? AI founder and mathemetician Lexi Pasi asks the big questions.
Podcast
We are being told everywhere that a world soaked in AI where algorithms and LLMs are the essential conduits for human experience. And we are told TINA - there is no alternative. But this is classic propaganda methodology and we've seen this film before.