We make zombies here.
We’ve built a system that rewards surface-level performance and punishes depth, propping up dead companies with borrowed time and fake metrics. If you want to make something alive, you have to risk being real.
Less Marketing, Less Tech
Marketing as we know it is collapsing—platforms like Google and Meta have outgrown their need for us, their bots ending the game of traffic. We must shift our focus, resist algorithm-driven inauthenticity by showing up as our real, human selves.
The New Leadership School
Edition 122: The requirements for turning leaders into more leaders
Not much keeps me up at night. Other than chronic
How Founders Beat Uncertainty
Right now, a lot of businesses are operating from a place of contraction. Taking what they can from a shrinking pie. But the winners? The ones who will make it through this moment and thrive? They’re not focused on getting a bigger slice—they’re focused on making a bigger pie
The only two things I require of a leader
All growth is change, and that starts with the leader, but it's gonna require more of you than ever before. Before we start a growth project, I test leaders on two things, and literally nothing else really matters after that.
It's not you. It's the *gestures broadly* this 👉
This polarization and degradation of trust at scale is incontrovertible and organizations that ignore its effects on how buyers buy and clients trust do so at their peril. Leaders say, "We don't know what happened. We used to have no problem getting new clients, now... if we're honest..."
You have to choose
Leaders imagine deep impact while running a business on "wide" actions. Margins are consumed. Prospects are confused.
You can't be both broad and deep without spending ungodly amounts of usually someone else's money. It's time to decide.
Gratitude is magic
2025 Week 5: Headlines, Hubris, and Happy Places
💡Upcoming Opportunity: If there is one place where firms need to check
What's the best advice you gave this week?
Most founders/CEOs convince themselves that if not for them, the entire growth enterprise would collapse into itself, but the truth is, the executive suite is the primary reason why content operations fail and why brands underperform. Good news is, they can fix it.
Finding your client in a house of mirrors
The Internet is shattered, leaving nearly every adult human dangerously dependent on accessing what to buy, where to buy it, what to think, and who to trust, through portals with no allegiance to truth or value, only to the highest bidder.
Mapping Distrust
Your success depends on trust. And we are in a post-trust society. The post-trust society snuck up on us slowly and is now urgently here. Wherever the business of trust is in play, pivots will be required.
The Good List 2024
FWD 114: Things I loved in the year that was
One of the things you loved--most viewed, most commented, most
