Seven marketing predictions for 2024
Growth in 2024 will not be for the faint of heart. We are one year further into the unraveling of the digital marketing panacea. 2024 will accelerate the fracturing of digital marketing, and the strategic gap between marketing and strategy has to be solved.
Who will they trust? Maybe you.
The future of every industry is defined on the bookends: Boomers who aren't leaving, and Gen-Z/late Millennials who own the culture. All the money is flowing sub-40 to a group of people with such Rizz that they don't trust the internet, brands, or the media.
Who will they trust? Maybe you.
Overpoached eggs: The hidden risks in the RIA model today
For the last ten years, every RIA has been bemoaning the need for “differentiation,” revealing a stark misunderstanding of what the real issues are. Wealth firms no longer understand what they are selling to the marketplace that has dramatically changed since the Boomers called them into existence.
Formula for a failed leadership transition
Leadership transitions are one of the most dramatic that any organization undertakes, and they fail up to 70% of the time. Successors make one of three critical entry errors. A cultural crisis is on the horizon if these three are in play.
The next great competitive advantage
The turn-of-the-millennium competitive advantages are waning. The Venture Capital bubble in Silicon Valley is resetting our view of where to find value. The gas that ran the Digital Revolution is on empty. Businesses need to define what happens next.
Five things CEOs do to undermine marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength. But all too often the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.
Introducing Capital Idea
It’s hard to look at the wealth space and scream “Crisis!” Margins remain high, consolidation is still producing big payouts, and there are more new entrants to the field each year. But these are all lagging indicators of a category’s health. Leading indicators offer a different story.
Outgrowing your ability to grow
Nothing undermines growth like growth. Businesses hit moments in your life cycle where what worked before starts to calcify and sets you on a downward trend. They are unavoidable but solvable problems. Here's how.
What if social media has outlived its usefulness?
Social media is arguably the most influential content delivery system known in human history. It has vexed us, inspired us, connected us, and polarized us. But now something new emerges from the zeitgeist:
Can you grow a business without using it at all?
