Positioning

Positioning is how we understand the choices our clients make and how we define our ability to solve their problems vis-a-vis all the other options they could choose.

Sep 23

"We weren't built for this" with Alexandra Pasi, PhD

Podcast Ep: 115: What if the reason work—and life—feels so off is because the very mediums we communicate through are bending us into shapes we didn’t choose? AI founder and mathemetician Lexi Pasi asks the big questions.

Sep 23, 2025

1 min read

Jul 31

The Myth of AI Inevitability

We are being told everywhere that a world soaked in AI where algorithms and LLMs are the essential conduits for human experience. And we are told TINA - there is no alternative. But this is classic propaganda methodology and we've seen this film before.

Jul 31, 2025

2 min read

"We weren't built for this" with Alexandra Pasi, PhD

The Myth of AI Inevitability

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