Everything is gambling now
The data-driven revolution has produced a self-induced digital Dark Age, where we're fumbling around having to build ventures, communities, and institutions with almost no clear idea what happens next.
The 2025 Good List
2025 will go down in history as the year online firmly lost touch with human reality. For this reason and many others, I have so much hope.
Stop Playing the Refs
We are not nearly as vulnerable as we feel.
Most of what we fear isn’t real; it’s rehearsed by algorithms and adrenaline. We still have agency — just not in the places we’ve been told to look.
Marketing truth in a lie factory
The gap between digital and reality is now an unmanageable chasm. If it's online, there's a very real chance it's not real. And that changes everything.
The Mass Decline of Digital Marketing and What It's Gonna Cost
Podcast Ep. 116: We live in a post-trust, post-authenticity world. Tactics continue to fail. Corrosive cultural forces are reshaping trust, commerce, and identity, scrambling what it even means to “market” something. Now for the good news...