"BETTER!" is never better AKA the problem of POV
We need you to stop wondering what everyone else is doing. You know what they are doing: They are mass producing artificiality in the hopes of getting machines to do the work for them.
Stop Playing the Refs
We are not nearly as vulnerable as we feel.
Most of what we fear isn’t real; it’s rehearsed by algorithms and adrenaline. We still have agency — just not in the places we’ve been told to look.
Marketing truth in a lie factory
The gap between digital and reality is now an unmanageable chasm. If it's online, there's a very real chance it's not real. And that changes everything.
The Mass Decline of Digital Marketing and What It's Gonna Cost
Podcast Ep. 116: We live in a post-trust, post-authenticity world. Tactics continue to fail. Corrosive cultural forces are reshaping trust, commerce, and identity, scrambling what it even means to “market” something. Now for the good news...
You'll like me better up close.
Edition 133 — OR — The ongoing struggle to care about what matters
Central to my work—across strategic growth for ventures,
"We weren't built for this" with Alexandra Pasi, PhD
Podcast Ep: 115: What if the reason work—and life—feels so off is because the very mediums we communicate through are bending us into shapes we didn’t choose? AI founder and mathemetician Lexi Pasi asks the big questions.
The peace terms between execs and marketing
Marketing makes markets, or it's a game we play with websites, words, and pretty pictures. The language and values gap between most marketers and executive suites is real, and we're long overdue to sign the ceasefire and find common ground.
"Adopt or die."
"Inevitable" is not neutral. It’s ideological. It’s permissioned, a gate made and kept for those who will step in line and pay the long-gestating price of simply going with the flow. And it’s one of the most effective tools of marketing ever invented.
The Myth of AI Inevitability
We are being told everywhere that a world soaked in AI where algorithms and LLMs are the essential conduits for human experience. And we are told TINA - there is no alternative. But this is classic propaganda methodology and we've seen this film before.
25 Tantilizing Truths about Doing Business in the 21st Century (So Far)
The biggest challenge you face is understanding your current position and the assumptions you're making. Orientation is everything.
How to design your own demise + midyear book recs
Even if you don't care about Elon, Tesla, or X, Ms. Yaccarino's exit from X is a Rorschach test for all of our leadership. Anyone who is trying to build in this post-trust system will find something of themselves in this story, and some of it might not feel so good.
First Date Marriage Proposals
Most firms are so accustomed to getting married out of the gate that they're still shocked when customers aren't interested in the proposal. You have to fundamentally alter the sales process if you want to make it to the altar.
